The ads that make kids beg for it.

Let's make something

Products we've put on screen.

A cross-section of the toy and confectionery products we've brought to screen, from gummies and chocolate to plush, collectibles and connected toys. Tap any one to watch the spot.

Case study · Kidz World

The same launch, for a quarter of the cost.

Kidz World launched QR Race Legends with us, built from a concept, localised for every language and on air in days. Switch between traditional production and the Origin Labs way to see the difference.

Since moving to Origin Labs, we cut our marketing costs by 75% and grew revenue 170% in twelve months, getting QR Race Legends into languages that were previously out of reach.
Francesc CotoliOwner, Kidz World

One hero film, localised for every language and delivered in days, so you test demand before you commit.

Want numbers like these for your range?

Send us a product brief or your slides and we'll come back with a concept direction and a quote. No obligation.

Request a quote

Agency-grade commercials, without the agency overhead.

Inside the Origin Labs finishing suite: dual reference monitors and a colour-grading console at dusk
The finishing suite

Finished to broadcast standard.

Colour graded, sound designed and correctly mastered, every spot meets the standard buyers and networks expect. It is the quality usually reserved for the biggest brands, without the overhead or the months of production.

A bright store aisle stocked with colourful toy and confectionery products
On the shelf

Built for the languages you sell in.

You distribute great products. You should not have to fund a film crew to get them on screen. We work directly with distributors and brand owners, turning a catalogue into campaign-ready commercials formatted for your channels and languages, in English and ready to localise.

Drawing board to shelf-ready in seven days.

Speed to market is everything. The faster a product moves from concept to the shelf, the more it sells, so we compress the whole journey, design, production and delivery, into a single week. You launch while the trend is still hot, not weeks after it has passed.

Day 1Drawing boardBrief, concept and the hook agreed.
Day 2Design lockedLook, story and boards signed off.
Days 3–6In productionBuilt, edited, colour-graded and sound-designed.
Day 7Shelf & air readyBroadcast masters and social cut-downs delivered.
Traditional studioWeeks
Origin LabsDays

Built without a film crew and accelerated end to end, finished to the same broadcast standard.

One film. Every language you sell into.

Your products cross borders, so your advertising has to as well. Traditionally, going multi-language means reshooting the whole spot with local cast, or paying for a full redub, for every language, every time. We version the commercial you have already approved — native voice, on-screen text and cultural beats — at a quarter of the typical cost, in days not months. One language can reach multiple countries. You only pay once per language.

Languages we deliver in

Shoot once, sell everywhere

Approve a single hero spot, then version it into every language you sell in — one production, multiple countries, no separate shoots.

Voice & on-screen text, localised

Native-language voiceover and on-screen copy, with pacing and cultural beats adjusted so it lands like it was made there.

A quarter of the typical cost

Versioning costs a fraction of a reshoot or full redub, so every new language stays profitable — and one language covers multiple countries.

The studio behind the work.

Origin Labs is a creative agency for toy and confectionery brands. We pair a designer's eye with the latest production technology to make the commercials, social content and UGC that get products noticed, fast, in any language and built to sell off the shelf. The taste and the craft are human; the tools just let us move faster, and cheaper, than a traditional studio. Here is how we got here.

IrisCreative & Design Direction
JackMarketing Director

A core team of two, backed by a trusted network of specialists, editors, voice artists and composers, brought in per project.

2023 · Where it started

The studio is born

Iris brings years in design; Jack a tech background building for ecommerce brands. We bring the two together and start Origin Labs, on a hunch that the latest tools could finally make broadcast commercials a faster, smarter way. The first spots ship.

Three ways we put your product on screen.

Pick one, or bundle them into a package. One price per project, quoted to your range and languages, with no agency retainer.

TV commercials

Broadcast-ready spots

Commercials finished to full TV spec, colour graded, sound designed and correctly mastered, ready for broadcast and retail screens — any length, any format.

Social

Social media assets

Vertical and square cut-downs, scroll-stopping hooks and platform-ready edits for paid and organic, across every channel you post on.

UGC

Unboxing & reviews

Authentic unboxing and customer-review style content that builds trust and converts on social and the marketplaces you sell through.

Request a quote Mix and match into a package, quoted to your range.

The questions distributors ask first.

What do you need from us to start?

A product brief, or your existing slides or a PDF, anything that shows the product, the idea and the look you are after. No physical samples, no finished product and no footage required. We build the commercial from that.

How fast is "delivered in days"?

Most spots go from approved concept to final delivery in about seven days. On a tight deadline? Tell us, we have turned spots around faster.

We are a distributor, not the brand owner. Is that a problem?

Not at all, it is exactly who we build for. We work from your brief and the languages you sell in, so you can put products on air without owning a studio or hiring a film crew.

Can you localise into other languages?

Yes. We build one master spot and version it into any language, voiceover and on-screen text, from the same production. One build, every language you sell in — Spanish covers Spain and Latin America. French covers France, Belgium, Canada.

How many revisions are included?

You sign off the concept before we build, and every project includes two rounds of revisions, so the final spot lands exactly right before it airs.

Who owns the final spot, and where can we run it?

You do. You receive full usage rights for broadcast, retail screens and digital or paid social, with no per-use or buyout fees.

Will it really look broadcast-quality?

For a TV campaign, yes, those spots are finished to full TV spec: colour graded, sound designed and correctly mastered. We also make lighter social and UGC content when that is the right fit for a product. The Kidz World case study shows the TV-grade end.

Tell us what you are launching.

Send us your product and the languages you sell in. We will reply within one business day with a concept direction and a quote.

Emailhello@originlabs.media
ForDistributors & brand owners
LanguagesWorldwide · any language

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